4.7 Social impact of ubiquitous reputational information

The combination of online feedback mechanisms and implicit reputation extraction systems discussed in the symposium points to a future where lots of reputational information about firms and individuals will be readily available on the Internet. Some symposium participants referred to this trend as the “end of practical obscurity” and suggested that its social consequences need to be carefully considered.


About Paul Resnick

Professor, University of Michigan School of Information Personal home page
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