4.6 Emotional Factors

Practitioners and sociologists seemed to agree that people associate an emotional value to their online reputation profile. eBay members are proud to be “power sellers” (a distinction earned once their reputation score surpasses a certain level) and their anger over receiving negative feedback is often disproportionate to its actual negative impacts on their businesses. The emotional factors associated with reputation mechanisms thus seem to be an important driver of these mechanisms’ effectiveness and deserve further study.

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About Paul Resnick

Professor, University of Michigan School of Information Personal home page
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