4.2 Usability Considerations

Industry participants ranked usability of reputation mechanisms near the top of their open issues. Users of eBay and Epinions are currently having difficulties understanding what the reputation measures mean and, more importantly, how to factor them into their decision-making. A lot of the analytical models presented by researchers in this symposium are substantially more complex than eBay’s current mechanism. An important research and practical question therefore revolves around the design of mechanisms that are both theoretically sound as well as easy to understand for the average Internet user.


About Paul Resnick

Professor, University of Michigan School of Information Personal home page
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