4.10 Impact of reputation mechanisms on traditional institutions

Several participants remarked that current research on reputation mechanisms is rather narrowly focused on the study of existing systems, most notably eBay’s system. As we argued in Section 2, online feedback has an increasingly important role to play in a variety of other settings that involve offline decision making, such as brand building, product development, and public opinion formation. More macro-level research is needed in order to understand how the spread of online feedback mechanisms might impact more traditional institutions such as advertising, the media, and the legal system, in the context of the above settings.

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About Paul Resnick

Professor, University of Michigan School of Information Personal home page
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